How do we communicate?
Knowledge and curiosity are central features of the commercials and advertisements of the ‘Nothing is certain …’ campaign. This knowledge encompasses both financial products and how people live their lives. Life is full of uncertainties and surprises, some pleasant, some less so. Things often go differently than planned. Nothing is certain …
This is why you need a financial service provider who can gauge these uncertainties and provide a solution. A reliable partner who provides certainty and security: Delta Lloyd. So our trademark promise is that, thanks to Delta Lloyd’s know-how, one thing you can be certain of is that your financial affairs are well managed.
Our ‘Nothing is certain …’ campaign is intended to portray Delta Lloyd as an all-finance service provider. This means we are talking expressly about Delta Lloyd, not about Delta Lloyd Bank or Delta Lloyd Insurance. The campaign makes clear what the Delta Lloyd brand stands for and focuses attention on banking, insurance and investment products. The advertising messages are aimed mainly at Delta Lloyd’s end customers: private individuals and entrepreneurs.
This is why you need a financial service provider who can gauge these uncertainties and provide a solution. A reliable partner who provides certainty and security: Delta Lloyd. So our trademark promise is that, thanks to Delta Lloyd’s know-how, one thing you can be certain of is that your financial affairs are well managed.
Our ‘Nothing is certain …’ campaign is intended to portray Delta Lloyd as an all-finance service provider. This means we are talking expressly about Delta Lloyd, not about Delta Lloyd Bank or Delta Lloyd Insurance. The campaign makes clear what the Delta Lloyd brand stands for and focuses attention on banking, insurance and investment products. The advertising messages are aimed mainly at Delta Lloyd’s end customers: private individuals and entrepreneurs.
Brand values
Delta Lloyd’s campaign is based on seven brand values:
- Reliable - guaranteed certainty and security
- Alert - knows what’s happening and responds accordingly
- Professional - capable, knowledgeable, expert
- Individual - does things a bit differently, in its own way
- Accessible - takes an open approach and is understanding
- Clear - doesn't beat about the bush and gets to the point
- Curious - wants to learn and know all the ins and outs
- Reliable - guaranteed certainty and security
- Alert - knows what’s happening and responds accordingly
- Professional - capable, knowledgeable, expert
- Individual - does things a bit differently, in its own way
- Accessible - takes an open approach and is understanding
- Clear - doesn't beat about the bush and gets to the point
- Curious - wants to learn and know all the ins and outs
